The concept for AWAKE developed from their new branding campaign for 2020, "See More, Know More, Protect More." it began with a desire for a tranquil setting for the boothspace: Something which is relatively unusual for security-focused exhibits. We started with the idea of a peaceful grove that quickly morphed into a living painting using some of Van Gogh's imagery. For the graphics, I used elements from quite a few of the master's diverse paintings, then brought them into AWAKE's particular color-palette and brand. What emerged was a truly unforgettable booth experience and a very pleased client.